Philippe Demar

Art Director
& Graphic Designer

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Mike’s Hard Lemonade

The Lemon of a Team

My role:
Design Director

@ GUT TorontoOther brands sponsor the best teams, the top athletes. They’re always looking for those at the peak of their game.
But not Mike’s—because sweetening lemons is what they do.

So, following the brand’s positioning, “When life gives you lemons, make lemonade,” we decided to sponsor the worst softball team in the league and make them look like pros… sort of.
















   




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